BEYONCE is launching an activewear label with Topshop, which will include "clothing, footwear and accessories across dance, fitness and sports categories". The singing superstar has created a 50-50 partnership with the British retailer, listed as Parkwood Topshop Athletic Ltd, to produce an athletic streetwear brand, which is - as yet - unnamed.
"I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking," Beyoncé said in a statement today. "Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership."
Philip Green - owner of Arcadia, which operates Topshop - was keen to distinguish this venture from other high-profile celebrity collections on the market, noting that this is a "partnership" rather than a conventional collaboration.
"I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking," Beyoncé said in a statement today. "Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership."
Philip Green - owner of Arcadia, which operates Topshop - was keen to distinguish this venture from other high-profile celebrity collections on the market, noting that this is a "partnership" rather than a conventional collaboration.
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